Envi by Monadnock Guilt Free Luxury Paper Board
Monadnock Paper Mills, Inc. announces new Envi by Monadnock, a premium,
high quality, line of environmental packaging grades designed for
folding boxes, luxury shopping bags, set-up boxes, tubes, price
tickets, and hang tags. First to be introduced in the line is Envi
Folding Box Board (FBB), an 18 point single-ply uncoated paperboard
ideal for packaging applications in fragrance, cosmetics, gourmet food,
wine, spirits, and entertainment. Made in a bright white shade and
featuring exceptional surface uniformity for remarkable print clarity
and fidelity, Envi FBB is made with 80 percent post-consumer waste
(PCW), one of the highest recycled content level currently available in
the market for single-ply, high-caliper uncoated paperboard.
Envi by Monadnock is proud to bear the Forest Stewardship Council (FSC)
chain of custody certification under the chip and fiber standard. This
guarantees that the fiber contained in Envi is sourced responsibly and
can be traced through every link in the supply chain: from the fiber's
point of origin in a responsibly managed forest or a certified
recycling center, through paper manufacturing to client delivery. Up to
45% of the electricity used to manufacture Envi by Monadnock is
generated on site at the paper mill through company-owned, low-impact
hydroelectric generators. Low-impact hydro is a form of clean,
renewable, green energy."I am very pleased to see that Monadnock Paper Mills is joining the
ranks of fine paper mills that will be providing folding board stock to
the packaging industry," said John A. Delfausse, Vice President,
Package Development, Estee Lauder. "The Envi FBB choice with post
consumer recycled content at 80% and with FSC certification bring our
options to a new level. Their dedication to this type of innovation,
with a commitment to the environment is very welcome."
Monadnock's nimble manufacturing and expertise in providing customized
solutions makes Envi FBB right for environmentally conscious packaging
projects. Working with Curtis Packaging of Sandy Hook, CT and Curtis'
premier clients, efforts were made to optimize this recycled, 100% FSC
certified packaging board. Curtis tested several designs and the result
is Envi FBB, a high-strength, bright white paperboard that can be
embossed, folded, scored and die-cut with full confidence that a high
recycled content packaging material can provide value-added shelf
appeal in a sustainable design. "Most of our clients are
environmentally sensitive, and they are delighted with the development
of Envi FBB," said Don Droppo, Vice President of Marketing, Curtis
Packaging."With a relentless stream of advertising on TV, radio, Internet, and
print, breaking through the competitive clutter has never been more
difficult for brand holders. Because it makes good business and social
sense, they are increasingly choosing to distinguish themselves through
the application of sustainable business practices", says David Lunati,
Director of Marketing for Monadnock. "Envi by Monadnock presents a
unique opportunity to satisfy the need for attention-grabbing
aesthetics while demonstrating a firm commitment to environmental
stewardship in packaging."
For added performance, all Envi grades can be engineered with custom
brand security and compliance verification features as well as
functional coatings.
Sustainability from a Company You Trust
Nestled in the hills of New Hampshire, Monadnock has a long-standing
history of environmental stewardship and sustainable manufacturing
processes. Monadnock installed its own wastewater purification
facilities in 1973 long before federal regulation. The mill's solid
waste extracted during the water purification process is 100%
beneficially reused in applications such as compost and animal bedding
for local farms. Monadnock is an EPA Performance Track Company and is
ISO 14001:2004 certified, the latter signifying that Monadnock has
established an environmental management system to foster continuous
environmental improvement.